Sweated & Vetted: Outdoor Voices

Outdoor Voices, founded by Parsons Design grad Tyler Haney in 2013, is having a bit of a moment. After a wave of positive coverage for OV’s first big release last fall, GQ declared them “New York’s Coolest Fitness Brand” in May (not bad for a company based in Austin, TX) and the Wall Street Journal just highlighted them in a feature about the resurgence of well-made, classic athletic gear. With an extensive women’s line and a growing men’s department, OV focuses on understated, US-made workout gear that straddles the line between athletic and casual clothing. Read more »

Sweated & Vetted: ISAORA

Founded in NYC in 2009 by Ricky Hendry and Marc Daniels, ISAORA was one of a handful of makers that helped to established the then nascent techwear market (clothing with high-performance fabrics and technical details that can be worn on the runway and the finish line). As techwear has since found its way into the mainstream, ISAORA has evolved into a leading consumer-direct label, pulling their line from Barneys and other retailers in order to sell exclusively via their own website without a middleman markup. Read more »