Proving once again that money can make just about anyone do anything, Reuters is reporting that beloved daytime talkshow host, and noted lesbian, Ellen Degeneres, is designing a “women’s fashion line” for the (at least formerly) ultra-conservative corporate behemoth, Walmart.

If you’re wondering how all your favorite micro-influencers can afford to refresh their wardrobe every week, a recent Quartz story is here to say they probably can’t, and that a not-insignificant-number are buying clothing just to get a fit off on Instagram, and then returning the clothing right after.

If anyone was considering paying Kim Kardashian to endorse their product, maybe don’t. Fashionista is reporting that the efficacy of celebrity endorsements is not only waning, but, more often than not, those endorsements can actually have a negative effect on consumer approval — and Kim is the riskiest investment of them all.