Sweated & Vetted: Tracksmith

Lawrence University’s George Whiting Field, guarded by a century-old stone gate and situated on a bluff over the Fox River, is exactly the kind of place the folks from Tracksmith would appreciate. It’s where history is mated to technology in the pursuit of fast, hard running. Tracksmith, founded in 2014, is based in Massachusetts and it’s no accident that their office overlooks the halfway marker of the historic Boston Marathon. Read more »

Sweated & Vetted: Outdoor Voices

Outdoor Voices, founded by Parsons Design grad Tyler Haney in 2013, is having a bit of a moment. After a wave of positive coverage for OV’s first big release last fall, GQ declared them “New York’s Coolest Fitness Brand” in May (not bad for a company based in Austin, TX) and the Wall Street Journal just highlighted them in a feature about the resurgence of well-made, classic athletic gear. With an extensive women’s line and a growing men’s department, OV focuses on understated, US-made workout gear that straddles the line between athletic and casual clothing. Read more »

Sweated & Vetted: ISAORA

Founded in NYC in 2009 by Ricky Hendry and Marc Daniels, ISAORA was one of a handful of makers that helped to established the then nascent techwear market (clothing with high-performance fabrics and technical details that can be worn on the runway and the finish line). As techwear has since found its way into the mainstream, ISAORA has evolved into a leading consumer-direct label, pulling their line from Barneys and other retailers in order to sell exclusively via their own website without a middleman markup. Read more »