From the Runway to Your Door in One Hour, Courtesy of Amazon

Amazon has partnered with the fashion label, Nicopanda, to offer one-hour local delivery for pieces shown during the brand’s London Fashion Week runway show.

As reported by Reuters, the promotion is only available to Amazon Prime members in London, and the pieces, all of which are unisex, include “a hoodie, a long sleeve tee, a bomber jacket, an oversized scarf, a clutch bag and leggings.”

Amazon has long struggled to get designer labels to sell via their site, but offering their legendarily efficient logistical services could be a good way to make some inroads.

And for those who haven’t heard of Nicopanda (myself included), the label is helmed by Diesel’s former creative director, Nicola Formichetti, and, yes, there are pandas on pretty much everything.

“Nicopanda’s designs immediately turn heads,” Susan Saideman, vice president for Amazon Fashion Europe said in a statement. “We’re excited to bring such an exciting brand to our customers for the first time.”

And if all goes well, it may not be the last time.

You can read more about it at Reuters.

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