Owe Gustafson for A Day’s March

As you guys may know, I used to make a lot of listicles for Complex, which had me constantly scouring the earth for up-and-coming brands that are about to, or at least deserve to, blow up. I would say that I have a very respectable batting average for discovering labels that became big time, and I feel like A Day’s March would definitely top my latest list, especially with the new capsule collection they did with Swedish author and artist, Owe Gustafson. All made in Portugal, the range tastefully utilizes his famous elephant illustration from his show Fem myror är fler än fyra elefanter on everything from hoodies and sweatshirts to polos and swim trunks. Time to bring some fun into your spring / summer with this extremely moderately priced collection from – and I can’t stress this enough – a brand you need to be paying attention to.

For price and purchase info, visit A Day’s March.