Officine Generale’s founder, Pierre Mahéo, once said “Officine Générale isn’t in the fashion industry. It isn’t fashion. Our point of view is different: beautiful normality.” I understand maybe five of those words, but I think I kinda get the whole “beautiful normality” part, looking at these New Sweatshirts. Made in Portugal from 100% cotton French terry, they aren’t crazy with the details, just some beautiful garment-dyed colors, flatlock stitching, and the subtle split hem detail. And they’re even more beautiful normality-er on sale for $129 a pop. Pierre definitely knows what he’s talking about, even if I don’t.
For price and purchase info, visit East Dane.