According to a recent story from Glossy, there are still some things that can’t be made better with voice command – like shopping for clothes.
While sales of smart speakers doubled in 2017, “retail experts remain skeptical that consumers will find value in making orders using voice-activated devices,” noting that thus far, the top three uses for the self-installed bugs are checking weather, general research, and “fun questions,” whatever those are.
“The idea that we’re going to turn around to Alexa at home and tell it to buy something quite specific at a high price point isn’t going to happen,” Joey Moore, director of product marketing at Episerver, told Glossy, while another executive said that consumers are “never going to want to take a voice quiz and answer questions before purchasing something.”
But even if we’re not going to be using Alexa like some sort of giggling sales associate, there are other ways the tech is “augmenting the shopping experience,” like providing live-reads of product reviews, and additional information about stockists.
And on the brand side, the story notes that retailers can use the system to “find ways to ensure they rank higher in queries and then structure marketing tactics accordingly.”
So get ready for whatever that entails.
You can read more about it at Glossy.
