Last Friday, Gucci announced that it would be joining a growing number of celebrities donating to the March for Our Lives, the gun-control rally currently being organized by survivors of the Marjory Stoneman Douglas High School shooting.
As reported by Fashionista, the event, which is set for March 24, has already garnered $500,000 pledges from Oprah, Steven Spielberg, and George Clooney, among others.
“We stand with March for Our Lives and the fearless students across the country who demand that their lives and safety become a priority,” said Gucci in a statement provided to WWD. “We have all been directly or indirectly impacted by these senseless tragedies.”
The donation makes the brand “the very first of the fashion world’s major players to get involved in the current gun-control effort,” and further emphasizes the more socially conscious direction they’ve taken with Creative Director Alessandro Michele at the helm (that wildly misguided decision to appropriate Sikh headwear in their latest show not withstanding, but the decision to no longer use fur very much withstanding).
“I am truly moved by the courage of these students,” Michele said. “My love is with them and it will be next to them on March 24. I am standing with March for Our Lives and the strong young women and men across the United States who are fighting for their generation and those to come.”
(For the record, this is the correct response to children exercising their constitutional right to assemble and protest. Saying that they’re Soros agents or making death threats is not.)
The youth don’t just love Gucci, Gucci loves the youth, too.
You can read more about it at Fashionista.