If anyone needed more evidence of the culture’s affinity for Virgil Abloh, according to the latest numbers from Lysts quarterly report, Off-White — the multi-hyphenate’s six-year-old fashion label — is now the “hottest” brand in the world, garnering more attention across all platforms than any other over the past three months.
As detailed by Fashionista, the report was generated by compiling data from “five million shoppers and analyzing what they were searching, browsing and buying online,” as well as “Google search data and social media metrics… including brand follower growth and product mentions.”
Almost as notable as its position atop the list is the 33-spot climb the brand has made in the past 12 months, which is thanks in no small part to the brand’s ongoing collaboration with Nike (who came in at number four).
Gucci and Balenciaga came in behind Off-White at two and three, respectively, while Prada, Versace, Yeezy, Vetements, Fendi and Valentino rounded out the rest of the top 10.
You can read more about it at Fashionista.