Under Armour Sponsored Athletes Take on Under Armour

Actor and retired pro-wrestler, Dwayne “The Rock” Johnson, and professional ballerina, Misty Copeland, have joined NBA star, Steph Curry, in speaking out against their mutual sponsor, Under Armour, after the company’s CEO, Kevin Plank, called President Trump, “a real asset to the country” in an interview with CNBC.

Curry, who according to one report could be worth up to $14 billion in sales for the company, countered Plank’s comment in an interview Wednesday, saying he was correct — “if you remove the ‘-et’ from asset.”

Meanwhile, Johnson and Copeland both sounded off on social media, with Johnson calling Plank’s comment “divisive and lacking in perspective.”

The incident has forced Under Armour into damage control mode, marking a turn in traditional sponsor-athlete relationships. Historically, endorsement contracts have been written to protect companies from athletes behaving badly, not the other way around.

While there’s no word from Copeland on the future of her relationship with Under Armour, Johnson has indicated that he plans to stick with the company, while Curry has said that no amount of money could make him to stay with a brand that isn’t in line with his values.

You can read more about it at Digiday.

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