Kanye West is once again making headlines this week, but this time for something actually kind of cool: according to an interview with Zane Lowe, West is trying to turn Yeezy into a sustainable, “seed to sew” fashion brand.
As detailed by Fashionista, the multi-hyphenate told the Apple Music host that he’s “building farms” on his newly-purchased Wyoming property, hoping to develop his own fabrics and “go from ‘seed to sew,’ from farm to table so [he] can see the entire process.”
He also talked about “trying to grow cotton strains that are naturally colored so that dye becomes unnecessary” — which both sounds cool and is “something that sustainability experts have been increasingly interested in in recent years” — and (in his own sort of way) said that he wants to get rid of nylon in Yeezy products.
Before we anoint him our Sustainable Savior, though, the story noted that “he hasn’t reliably manifested all the visions he’s talked about in previous interviews.” But if he does follow through, sustainable, US-made Yeezy is a lot more stomach-able than his views on politics (or new album).
You can read more about it at Fashionista.