These Patagonia Recycled Cashmere Beanies are basically who I aspire to be as a person – bougie, but like, not in a disgusting way. Made from 95% recycled cashmere and 5% wool, they’re just as warm and decadently soft as new cashmere, but instead of adding to the rapid decimation of the Himalayas, the hats are helping to keep fabric waste out of landfills. Call it woke bougie, and call that red one mine.

For price and purchase info, visit Patagonia.