Ethically-made products for ethically-minded women.


Brand: Wilson & Willy’s

Product(s): men’s and now women’s apparel!

Price: from $155

Eco / Ethical: made to last in the USA



Brad has raved about Wilson & Willy’s men’s collection on here many times, and now that they’ve launched women’s apparel, I get to join in on the fun.



A disclaimer is needed here: I worked with the team at W&W to open the store and build out initial product offerings and it was one of my favorite projects to date. I’ve since moved on, but I still shop there. A lot. The men’s collection is a staple in my husband’s and most of my male friend’s closets, and I know that the women’s collection will earn its keep in mine.



Wilson & Willy’s makes very simple, classic pieces, but makes them incredibly well. Every detail is scrutinized and perfected. The materials are of the highest quality, and all of the products are manufactured in America (everything in the entire store is US-made – it’s awesome). And, the pricing is accessible because the brand only sells via their own channels. After the success of their men’s collection, Founder, John Mooty, and Director of Retail, Anna Kvam, started to focus on building a women’s collection that would align with their concept of classic pieces made with workhorse materials. A year and a half later, it’s here, and it’s fantastic.



One of my favorite pieces is the Victoria Sweater – I’m a sucker for an elbow patch and the reverse weave Japanese knit cotton is just the right weight to be worn year-round.



It pairs nicely with the Abbywood Shirt in a perfect black watch plaid flannel. And if you are in the market for a new coat, the Zero Snap Wool Anorak is ideal – not too heavy, just long enough, and customizable with the waist drawstring so you can find your fit.



If I know the team at Wilson & Willy’s, this is just the beginning. They work tirelessly, improving and refining each design, and taking customer feedback into consideration with their own need for perfection. I can’t wait to see what’s next!




Rita Mehta shops for a living and talks a lot. She launched her website, The American Edit, and podcast, Why Do We Have Things? so she’d have a place to talk about some of the things she’s most passionate about: American made design, responsible manufacturing, and conscious consumption. You can follow her on Instagram or Twitter.