Ethically-made products for ethically-minded women.

A friendly reminder that Valentine’s Day is next week. And while the basic tenets of Valentine’s Day gifting are respectable enough – flowers, jewelry and chocolate are certainly nothing to complain about – the holiday-industrial-complex has made us accustomed to, and accepting of, cheap, poorly made jewelry and overpriced and out-of-season flowers. You can do better. And I’m here to help.

For the traditionalist:

You can’t go wrong with a piece of Ariel Gordon Jewelry. Classic, delicate pieces, made in LA’s jewelry district and meant to be worn every day.



Or something (she actually wants) to sleep in from Maison du Soir. Made in LA using super-soft fabrics.


For the non-conformist:

A heart-shaped plant. Flowers die, plants live (unless you are like me and forget to water them). You can pick something up at any garden shop near you or The Sill is a great online option.



Questionably useful but beautifully packaged and fun beauty products. The stuff she won’t buy herself but follows on Instagram. Cap Beauty is the best of the best for these products, but you can also find them at your local boutiques, Sephora, etc.


For everyone:

A card. Do NOT forget the card, it’s all that really matters.




Rita Mehta shops for a living and talks a lot. She launched her website, The American Edit, and podcast, Why Do We Have Things? so she’d have a place to talk about some of the things she’s most passionate about: American made design, responsible manufacturing, and conscious consumption. You can follow her on Instagram or Twitter.