The Friday Find: Foreign Rider Goes Consumer Direct

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Holy shit, you guys! Foreign Rider Co. – makers of our favorite sweatshirt of 2014 – announced this week that they’re going consumer direct, and dropped the prices on all of their Canadian-made basics. Crews are now $59. Hoods are now $79. Pants are now $69. And tees are now $25. Absolutely no changes are being made to the fabrics or fabrication – they’re just cutting out the middleman, and selling right to you. So dig in.

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For price and purchase info, visit Foreign Rider Co.