Goodbye (And Good Riddance) to the Ivanka Trump Brand

Ivanka Trump has decided to shutter her eponymous fashion label, according to the Wall Street Journal.

As the paper reported, Trump claims she’s doing this in an effort to “[plan] a longer-term focus on policy in Washington,” and her brand will “allow its licensing agreements with companies… to expire in the coming months.”

“After 17 months in Washington, I do not know when or if I will ever return to the business, but I do know that my focus for the foreseeable future will be the work I am doing here in Washington,” she said. “So making this decision now is the only fair outcome for my team and partners.”

But, as the paper also reported, it’s been difficult to “fully extricate the brand from her father’s administration” — probably because she, her father, and people like Kellyanne Conway, can’t keep it out of their mouths while doing government work, but ¯\_(ツ)_/¯ — and even though sales spiked while our nation was losing its collective mind in 2016, they cooled off considerably from 2017 on.

Nordstrom dropped the brand last year, saying that “sales had deteriorated to the point where ‘it didn’t make good business sense for us to continue with the line,’” and Neiman Marcus, T.J. Max, Hudson’s Bay and others had either reduced or “phased out” their inventory in the interim.

And it’s not like the brand was an insignificant source of income for Ivanka — the Journal reported that her trust from the company netted her more than $5 million in income in 2017 — which means that this one, presumably, stings quite a bit.


You can read more about it at The Wall Street Journal.

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