Jojo Project Sneakers


A new name in the do-gooder footwear game, Belgium’s Jojo Project offers summer-ready sneakers with a side of philanthropy. Wanting to give their customers a more interactive role in the brand’s charitable doings, Jojo has every buyer choose one of the co.’s two environmental initiatives to receive a portion of the profits from their purchase. The customer can then track the progress of their donation through the Jojo site, allowing them to see exactly how their dollars are being used. Read More »