…But Were Afraid to Ask.
Denim is a funny thing. On the one hand, it’s easily the most ubiquitous fabric in the United States, if not the whole of the western world. On the other, the vast majority of people who buy and wear the stuff know very little about it. Especially, when it comes to what separates good from bad. For that reason, I’ve asked a man who breathes, eats and sleeps denim, 3sixteen co-founder Andrew Chen, to show us what makes one pair of jeans, like those from his label, better than another, in this case, ones from a certain three-letter-named French brand. Though the differences may seem slight, it’s precisely those small variations that’ll keep one pair chugging along, long after another’s been reduced to shreds. Take it away Andrew.