According to a recent survey commissioned by Fashionista, millennial-aged social media users are surprisingly here for pay-to-play influencer endorsements – even with the full knowledge that they’re pay-to-play.
Conducted with the lofty goal of “determining whether PR mailings, social media stunts and Instagram placements make… the consumer, really, actually want to go shopping,” Fashionista anonymously surveyed around 500 readers and found, overwhelmingly, that yes, those things do make them want to go shopping.
“We learned that the average respondent of our survey is a female-identifying millennial between the ages of 19 and 35 who scours social media — specifically Instagram — for shopping inspiration,” the story said. “There’s a 73 percent chance that she will happily follow a brand or purchase an item (65 percent) after seeing it on an influencer’s feed… [And] our respondents have spent an average of up to $250 on fashion and/or beauty products promoted on social media.”
While this isn’t exactly great news in regards to young folk’s susceptibility to marketing ploys (Fashionista refers to them as “sheeple”), it does bode well for brands, influencers, marketing agencies and Instagram in general, which the survey found was the “favored social media platform” of over 85 percent of respondents.
So to inappropriately paraphrase Mark Twain, the reports of the influencer economy’s demise seem to be greatly exaggerated.
You can read more about it at Fashionista.
