Good Measure Sweatshirts


As the old adage goes, do one thing and do it well. And for the newly-launched English label Good Measure, that thing is making some of the best damn sweatshirts money can buy. Their crews are made in the UK out of heavyweight, 350g (12 oz.) loop back jersey, and assembled with the grain of the fabric running horizontally, instead of vertically, to help them keep their shape, even after years of wearing and washing. Other details include ribbed inserts on the sides, a v-stitch at the neck, cover stitched seams, and bar-tacks at key stress points. Oi Polloi has them in three colors, and each will run you about $110, without the VAT.

For price and purchase info, visit Oi Polloi.