With Benefits is a series featuring for-benefit companies — for-profit models that inherently benefit social causes — written by Janette Crawford, founder of the consistently excellent ethical fashion daily Fashion Loves People.
One out of five people in the world can’t see clearly – that’s 1.3 billion people living without proper vision. Earlier this month, you most likely heard about TOMS revealing its next one-for-one product, sunglasses. Inspired by this announcement, I decided to round-up my four favorite brands offering sight to people in need, in exchange for slick new shades.
At $89 a pop, 4sight’s glasses clock in as the most affordable on the list. Ben Midanek created the company in 2010 after traveling South America and East Africa and discovering how few people in the developing world had glasses, despite their need for them. 4sight offers eight styles, and for each pair purchased, corrective glasses are donated through nonprofit partners Unite for Sight and Feed the Children.
Launched earlier this year, Proof offers $90–$130 sunglasses that are made from sustainably sourced wood. They donate a “large” portion of each sale to help individuals in India receive sight-giving surgeries, as well as to a tree replanting initiative in Haiti. They also offer the most varied selection of styles of all the do-gooder brands, with nearly 60 different pairs currently for sale through the label’s site.
With the purchase of TOMS Eyewear for $135, a medical treatment or a pair of prescription glasses is provided to a person in need via TOMS’ Sight Giving Partners (expert eye care organizations already operating around the world). The TOMS website tells an educational and compelling story regarding the lack of corrective vision services in many regions of the globe, and also reminds us that TOMS customers have enabled the company to donate over 1,000,000 shoes to date – a very impressive feat. Two styles in 18 color variations are available now.
Warby Parker Sun Collection
At this point, you should already know Warby Parker and their one-for-one glasses model. Well now the company is set to release a collection of $95-a-pair sunglasses. As with their regular glasses, for every pair purchased, a pair of prescription glasses will be donated to someone in need though the VisionSpring nonprofit. Multiple styles and colorways will be available.
Statistics in intro from 4sight
About the author:
Janette Crawford is a blogger, journalist and copywriter, focusing on stories about good design with a good backstory. She writes about ethical fashion (that loves you back) at FashionLovesPeople.com and supports indie artists of all kinds through her day job at Storenvy.com. If you sign up for Janette’s RSS feed and follow her on Twitter, Flickr and Vimeo, she’ll love you forever.