Velour AW10 Shirting

Velour’s AW10 shirting is now live on the label’s site, and it’s looking to be one of the brand’s strongest collections yet (that is, if you can ignore the model / seemingly Twilight inspired photography). Made almost entirely from organic cotton (only three of the total fifteen are made with conventional), this season’s range is also the Swedish co.’s most eco-friendly to date, earning it full double-whammy status. Fabrics range from baby-butt-soft flannels, to medium-weight oxfords, to airy poplins, and though some of the detailing is a bit more daring than it has been in previous outings, overall, understatement remains the name of the game. More looks after the jump.

For price and purchase info, visit Velour.