Velour’s AW10 shirting is now live on the label’s site, and it’s looking to be one of the brand’s strongest collections yet (that is, if you can ignore the model / seemingly Twilight inspired photography). Made almost entirely from organic cotton (only three of the total fifteen are made with conventional), this season’s range is also the Swedish co.’s most eco-friendly to date, earning it full double-whammy status. Fabrics range from baby-butt-soft flannels, to medium-weight oxfords, to airy poplins, and though some of the detailing is a bit more daring than it has been in previous outings, overall, understatement remains the name of the game. More looks after the jump.

For price and purchase info, visit Velour.