Have I been sleeping on Velour for the past five years, or is it that the brand is just now really starting to come into its own? Either way, their SS10 collection is hands down one of the best of the season; entirely effortless, yet wholly on point. The Ralph shirt is made from 100% organic cotton and comes in two of the summer-iest plaids you could ever hope to find. Cut slim but not suffocating and finished with a shrunken collar, the shirt has just enough going on in terms of its design to look current, while still maintaining an overall timelessness. In other words: I like it a lot.
For price and purchase info, visit Velour.